content generation.
The world of communication/advertising/pr/marketing is changing, and it’s for the better. Citizens of Commerce are in charge of what they see, and the consumer is in control. The days of ADVERTISING TO PEOPLE (or interruption as it is akin to being called) has changed to COMMUNICATING WITH PEOPLE. Consumer driven communication tools have exploded over the past 10 years and many advertisers are mistakenly relying on OLD, TIRED methods of interrupting people - but - people that fuel economies are singing from a different song sheet, written by themselves. Times are changing rapidly and the big advertisers in the big agencies are slow to move to this new swing.
Other companies want to grow their stature at award shows, at Cannes and at the podium. At Rain, we know that we grow when you grow, and that you grow through our content generation. People still WANT and NEED content - better content that matters to them. No longer do people watch TV (on their paid for by advertisers) box of delight. No longer can you interrupt people at home while they watch LOST or re-runs of FRIENDS. People have purchased ways, such as TiVo, to counteract the interruptions. We went from radio where advertisers paid for the programming to uninterrupted radio play. We went from TV where Proctor and Gamble invented the soap opera to MY TIVO. The need for content has intensified and will continue to get more important; only the delivery method has changed.
Rain is MEDIA NEUTRAL and MEDIUM NEUTRAL. We are an Organic Growth Ideas Company. We provide your consumers with CONTENT that generates sales. We do not charge commissions on Media and do not push TV as the medium of choice, because having a holiday in LA at your expense is not what we are about. Your bottom line is our starting line, as our job is to make you money! Period.
Thirty-percent of everything that we do is non-profit because we believe in giving something back - NOT – doing non-profit to win awards like our fair weathered friends .
We are the Content Generation.